Since 2015, Lara Feldmann independently provides international live booking services.
Late 2013, Lara departed from her home country Switzerland to pursue a career in music. During her MA in Music Business Management at University of Westminster in London (UK), she started working with the London based live promotions and booking agency The Local. On the side of the director, she organised and represented numerous live music events in various venues across London and was responsible for the stage management and artist liaison at the acclaimed Wilderness Festival's folk barn stage. She also co-organised London based Shhh Festival 2014 and The End Festival 2014. For the latter, Lara obtained grants from the Embassy of Switzerland in London and from the Swiss collection society SUISA, which allowed her to import ten Swiss acts as part of the festival programme.
After graduating with a Distinction in 2014, her route took Lara to Bristol (UK), where she started working at Diplomats of Sound. The additional booking agency experience allowed her to become further acquainted with the ins and outs of live music booking work and with the UK music industry. She has worked as artist liaison at the renowned UK festivals Green Man Festival and End of The Road Festival,
In her various roles, Lara has had the pleasure to work with upcoming and established talents such as Eliza Shaddad, Charlie Cunningham, Shura, Kwabs, Dry the River, The Drink, Sóley, Seinabo Sey, Sophie Jamieson, Bombino, Air, Liz Green, Jack Cheshire, Tiny Ruins, Alexis Taylor (Hot Chip), and many more.